personalized and customizable jewelry is set to be the defining trend of 2025, and for good reason. and here's why. so psychologically, there's been so much discourse around personal style, and we understand that it can make it challenging to express individuality when fashion inspiration is everywhere, and many styles start to feel repetitive.
search trends for terms like bag charms, shoe charms, phone charms, and engraved jewelry have surged in the past six months, indicating a growing demand for pieces that tell a unique story. the appeal? personalization allows for a fresh take on existing jewelry collections—whether it’s adding engraved initials to a classic necklace or stacking custom rings with meaningful symbols.
beyond just aesthetics, this trend aligns with the shift toward sustainability and conscious shopping. instead of constantly buying new, customization encourages people to refresh and reinvent what they already own. from monogrammed pendants to mix-and-match charms, expect 2025 to be all about jewelry that feels uniquely yours.
maxi jodie earrings & jodie huggies
li furtado is the founder and creative director of CINCO. born in '82 in alentejo, portugal she graduated in geography from the university of coimbra. after working for 10 years as a consultant, she quit her job to follow her dream and love for fashion. with a creative and restless mind, she is driven by new ideas and her focus is to always have time to enjoy life with her family.
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